Digital Marketing & SEO
The IcyBreeze is a portable air conditioner that doubles as a cooler. It is used by campers, sports teams, pet owners, pilots and anyone who needs to stay cool outdoors.
During the early days of its launch, it was a challenge to get the exposure this startup company deserved. Visigility was hired to provide a strategic roadmap for SEO and digital marketing. We were tasked with the responsibility to improve Google rankings and traffic to the website. We executed multiple marketing campaigns and assisted with website maintenance throughout the duration of our engagement.
In less than one year, IcyBreeze was ranked in Google for over 3,100 keyword terms, including over 1,200 first page rankings.
These search engine rankings generate thousands of website visitors each month and tens of thousands in revenue each year.
One noteworthy content marketing success was a blog post we created, titled – How to Keep Your Dog Cool In a Locked Car. This one post helped IcyBreeze get ranked for over 80 long-tail keywords related to keeping pets cool or safe.
- Digital marketing strategy
- Content markting & copywriting
- Search engine optimization
- Link building
- Public relations outreach
- Website maintenance
- Social media marketing
- Facebook page management
- Marketing consulting
SEO & Marketing Campaigns Included:
- How to Keep Your Dog Cool In a Locked Car… The Safe Way (blog post)
- The Ultimate Camping Checklist
- #MyIcyBreeze $100 Amazon Gift Card Giveaway
- Starbucks Gift Card Giveaway
- Walmart.com Stock Update Integration
- Press Page Development
- Affiliate Program Setup
- Co-marketing Programs
As seen on Shark Tank, IcyBreeze is consumer products company, whose flagship product is the IcyBreeze Portable Air Conditioner & Cooler.