Earned Media Campaign
The GoBoat was a brand new startup launched in the spring of 2016. Visigility collaborated with entrepreneur Dave Yonce on an aggressive launch strategy. To get media attention for its Kickstarter campaign, we sent press releases to dozens of website publications and media outlets.
The results were as expected and drew a ton of attention to the Kickstarter campaign. Websites around the world published feature articles about the GoBoat.
- Press outreach strategy
- Photography & image editing
- Press release content writing
- Direct press outreach through email & social contacts
- Social media conversation management
The GoBoat is a personal, portable boat company, launched from Bixby, Oklahoma. This company was started by Dave Yonce.