Your Google Business Profile is a powerful tool to connect with local customers and boost your visibility. Regular updates can lead to more visits, calls, and trust in your business. Here’s what you can post to keep it engaging:
- Promotions and Offers: Seasonal discounts, limited-time deals, or bundle packages.
- Customer Engagement: Share testimonials, encourage user-generated content, or highlight your responses to reviews.
- Educational Content: Post industry tips, FAQs, or behind-the-scenes insights to showcase expertise.
- Community and Team Highlights: Celebrate team milestones, share community involvement, or give a behind-the-scenes look.
Active profiles see a 42% increase in direction requests and a 35% boost in website clicks. Start small – try a limited-time offer or a quick team highlight – and watch your profile work for you.
How to Post to Your Google Business Profile + What to Post
1. Promotions and Offers
Promotions are a fantastic way to grab immediate attention and drive engagement. When paired with an updated profile, they can work wonders for your business. Posts featuring offers stand out with an automatic "View offer" button, making it easy for customers to take action right away. By setting specific start and end dates, you create urgency and can easily measure performance over a defined period.
Seasonal Service Discounts are a smart way to address customer needs during key times of the year. Think about offering deals like 20% off furnace inspections in October or $50 off gutter cleaning through April 30. These types of offers resonate because they align with seasonal priorities.
Limited-Time Emergency Service Deals are perfect for filling slower periods while attracting new customers. For example, a plumber might post: "This week only – new customers get $25 off emergency calls. Just mention this post when you call!" It’s a simple yet effective way to boost business during downtime.
Holiday and Event-Based Promotions let you connect with customers during their seasonal planning. A cleaning service might offer discounts leading up to Thanksgiving, helping homeowners prep their spaces for the holidays.
Bundle Deal Announcements encourage customers to spend more while feeling like they’re saving. For instance, you could advertise a package like: "Complete HVAC Service – inspection, cleaning, and filter replacement for $149 (regularly $200)." These deals not only increase transaction value but also provide a win-win for you and your customers.
To make your promotions even more effective, include high-quality images and clear calls to action in every post. Unlike fleeting social media updates, these posts have staying power, continuing to promote your business long after they’re published. Timely and relevant promotions not only boost engagement but also strengthen your credibility, paving the way for deeper customer connections.
2. Customer Engagement
Creating meaningful connections with your customers through your Google Business Profile can lead to relationships that go beyond one-time purchases. Posts that invite interaction not only build trust but also inspire others to share their own experiences with your business. Here are three effective ways to strengthen customer engagement:
Spotlight Your Customers by sharing their stories and experiences. For instance, Dave, the owner of AppleWood Self Storage, discovered that featuring customer testimonials in posts increased his business’s visibility. He also made it a point to respond to reviews quickly, which helped improve engagement. Using genuine quotes from satisfied customers can make these posts even more impactful.
Encourage User-Generated Content by inviting customers to share their own photos and stories. Shear Bliss NYC, a salon, regularly asks clients if they’d like to be featured in posts, creating authentic and shareable content. To make it easy for customers, provide clear instructions on hashtags or tagging.
Showcase Your Review Responses to highlight your dedication to customer service. When you receive detailed feedback, consider creating posts that acknowledge the review and explain any steps you’ve taken to address concerns or improve. This kind of transparency reassures potential customers and can make a big difference when they’re deciding whether to choose your business.
sbb-itb-ee5f042
3. Educational Content
Educational content is a powerful way to strengthen your Google Business Profile. Beyond promotions and engagement posts, it positions you as an expert in your field and builds trust with potential customers. When you focus on teaching instead of just selling, you establish credibility that fosters lasting relationships. Combined with other strategies, this creates a well-rounded and impactful profile.
Share Industry Tips and How-To Guides to showcase your expertise. For example, real estate agents might post market trends or home-buying advice, while healthcare providers can share seasonal tips or reminders for check-ups. Tax professionals could address common concerns during tax season. These posts help you stand out as a reliable source of knowledge.
Create FAQ-Style Posts to answer common customer questions proactively. Address topics like your services, pricing, or processes. Not only does this save time for both you and your customers, but it also boosts your visibility in local search results for relevant keywords. Be sure to respond to any new inquiries within 24 hours to keep the conversation going.
Offer Insider Perspectives by sharing behind-the-scenes insights or industry trends. Whether it’s a look at your unique processes or a discussion of upcoming changes in your field, this type of content builds trust and helps customers see the value you provide.
Repurpose Blog Posts into Bite-Sized Tips for your Google Business Profile. Simplify detailed topics into quick, mobile-friendly tips, and include links to your full resources for those who want to dive deeper. This approach not only educates but also drives traffic to your website.
"By frequently publishing localized, rich content through Google Posts, businesses can stay top of mind with current customers while also reaching new audiences that are actively searching for or engaging with information related to their products and services." – Connor Wilkins, CMO, Direction.com
4. Community and Team Highlights
Sharing stories about your team and community involvement can strengthen your business’s reputation and foster trust. These posts not only emphasize your active participation in the community but also create the personal connections that nearly 90% of consumers consider when choosing local businesses. Here are some practical ways to highlight your team and community efforts.
Team Spotlights
Celebrate your team’s achievements by sharing photos and stories. Whether it’s an employee’s work anniversary, a new certification, or a personal milestone, these moments can help humanize your brand. Highlight each team member’s unique role and contributions to show potential customers the people behind your business. Companies that actively recognize their employees see 31% less voluntary turnover – a clear indication of the value of fostering a supportive workplace.
Community Involvement
Showcase your commitment to the community by sharing updates from charity events, sponsorships, or volunteer activities. For example, post photos of your team participating in fundraisers, sponsoring local youth sports, or donating services to nonprofits. A great example is Red Fan Communications, which regularly supports local nonprofits and encourages its team to volunteer. These efforts not only reflect your dedication to the community but also create positive associations with your brand.
Behind-the-Scenes Moments
Give your audience a peek into your daily operations with short videos or photos. Whether it’s a snapshot of your team collaborating or celebrating small wins, these authentic moments showcase your company culture and the care your team puts into their work. Sharing these behind-the-scenes glimpses can build trust and increase engagement.
Conclusion
Keeping your Google Business Profile updated regularly is a game changer for your online presence. Businesses that consistently post updates see impressive results, including a 42% increase in requests for directions and a 35% boost in website clicks. These numbers highlight just how impactful an active profile can be.
The strategies we’ve covered – like promotions, customer engagement, educational content, and community highlights – do more than just increase visibility. They deliver real outcomes. For instance, 76% of local smartphone searches lead to in-person visits within 24 hours. That’s a huge opportunity for businesses willing to stay active and relevant.
"Your Google Business Profile is oftentimes the first reflection of your business to potential customers. If you don’t have one for your business, you need one." – Murray Media Group
It’s all about experimenting and tracking what works. Posting consistent, meaningful content doesn’t just build visibility – it builds trust. In fact, businesses with complete profiles are 2.7 times more likely to be trusted.
Start small. Pick one or two post types that feel natural for your business – maybe a limited-time offer or a quick behind-the-scenes look – and build from there. Every post, whether it’s a promotion or a community event, contributes to your local marketing success.
"By frequently publishing localized, rich content through Google Posts, businesses can stay top of mind with current customers while also reaching new audiences that are actively searching for or engaging with information related to their products and services." – Connor Wilkins, CMO, Direction.com
The effort is worth it. Businesses with a Google listing are 70% more likely to attract location visits and 50% more likely to make a sale compared to those without one. Your Google Business Profile isn’t just a listing – it’s a direct connection to customers who are ready to buy. Make the most of it.
FAQs
How can I tell if my Google Business Profile posts are working?
To gauge how well your Google Business Profile posts are performing, keep an eye on profile views, post clicks, and engagement rates. These metrics offer a clear picture of how users are interacting with your content.
You can find this data in Google Business Profile Insights. It provides details like the number of people who viewed your profile, clicked on your posts, or visited your website. For even more detailed tracking, try using UTM parameters to measure traffic from specific posts. Regularly reviewing these insights allows you to fine-tune your content strategy, making it easier to connect with your audience and meet your business objectives.
What kind of educational content can I post on my Google Business Profile to showcase my expertise?
Sharing educational content on your Google Business Profile is a smart way to position yourself as a trusted expert in your field. You could post how-to guides or step-by-step tutorials that tie into your services, share insights about current industry trends, or address frequently asked questions from your customers. Highlighting case studies of successful projects or using eye-catching infographics to simplify complex information can also be highly effective. This kind of content not only builds credibility with potential clients but also improves your local search visibility, making it easier for people to find and choose you as their go-to professional.
How do sharing community involvement and team highlights help build trust with customers?
Sharing stories about your business’s involvement in the community or highlighting your team can go a long way in building trust. It shows that your business values people and relationships, not just transactions. When customers see these authentic moments, it creates a personal connection, making them feel more at ease and confident about choosing your services.
Spotlighting your team is also an excellent way to introduce the expertise, dedication, and friendly faces behind your business. People are more likely to trust and engage with a company when they can connect with the individuals who make it all happen. These personal touches not only strengthen trust but also encourage loyalty and keep customers coming back.
View Russell Frazier's profile