Marketing your business. Do it well, and watch your business grow into a powerhouse. Neglect it, and watch your business wither away into non-existence. Setting a marketing budget is critical – to prevent accidentally overspending or to avoid underestimating the...
This marketing budget infographic displays guidelines for how to set a marketing budget for your business, using percent of revenue or goal-based marketing planning. BONUS: we’ve included a section on how to calculate marketing ROI… the right way! For more...
Russell Frazieris the founder of Visigility. When he's not sleeping, he's usually thinking about how he can help grow your business online. He writes about marketing, web design, SEO and social media.